/* AlphaLeads — warm editorial design system, emerald accent */

@import url('https://fonts.googleapis.com/css2?family=Newsreader:opsz,wght@6..72,400;6..72,500;6..72,600;6..72,700&family=Inter:wght@400;500;600;700&family=JetBrains+Mono:wght@400;500&display=swap');

:root {
  --bg: #faf8f3;
  --bg-alt: #f3efe6;
  --surface: #ffffff;
  --text: #1a1d24;
  --text-muted: #5a6068;
  --text-soft: #8a8f97;
  --border: #e8e4d8;
  --border-strong: #d4cebc;
  --accent: #1f5f4d;
  --accent-hover: #144337;
  --accent-soft: #e6f0ec;
  --gold: #8a6f3a;
  --shadow-sm: 0 1px 2px rgba(26, 29, 36, 0.04), 0 1px 3px rgba(26, 29, 36, 0.06);
  --shadow-md: 0 4px 12px rgba(26, 29, 36, 0.06), 0 2px 4px rgba(26, 29, 36, 0.04);
  --radius: 10px;
  --radius-lg: 14px;
  --serif: 'Newsreader', Georgia, 'Times New Roman', serif;
  --sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, SFMono-Regular, Menlo, monospace;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  background: var(--bg);
  color: var(--text);
  line-height: 1.65;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
a { color: var(--accent); text-decoration: none; }
a:hover { text-decoration: underline; }

h1, h2, h3, h4 {
  font-family: var(--serif);
  font-weight: 600;
  letter-spacing: -0.01em;
  line-height: 1.2;
  color: var(--text);
}
h1 { font-size: 3rem; font-weight: 500; letter-spacing: -0.02em; }
h2 { font-size: 2rem; }
h3 { font-size: 1.15rem; }
@media (max-width: 720px) {
  h1 { font-size: 2.1rem; }
  h2 { font-size: 1.6rem; }
}
p { color: var(--text-muted); }

/* Nav */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(250, 248, 243, 0.92);
  backdrop-filter: saturate(180%) blur(10px);
  -webkit-backdrop-filter: saturate(180%) blur(10px);
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1140px;
  margin: 0 auto;
  padding: 14px 28px;
  display: flex;
  align-items: center;
  gap: 32px;
}
.nav .logo {
  font-family: var(--serif);
  font-weight: 600;
  font-size: 1.25rem;
  color: var(--text);
  letter-spacing: -0.01em;
}
.nav .logo .accent { color: var(--accent); font-style: italic; }
.nav .links { display: flex; gap: 28px; margin-left: auto; align-items: center; }
.nav .links a:not(.btn) { color: var(--text-muted); font-size: 0.93rem; font-weight: 500; }
.nav .links a:not(.btn):hover { color: var(--text); text-decoration: none; }
.nav .links .btn { margin-left: 8px; }
@media (max-width: 720px) {
  .nav-inner { padding: 12px 18px; gap: 12px; }
  .nav .links { gap: 14px; }
  .nav .links a:not(.btn) { display: none; }
}

/* Buttons */
.btn {
  display: inline-block;
  padding: 11px 22px;
  border-radius: var(--radius);
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.92rem;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease, transform 0.08s ease;
  white-space: nowrap;
}
.btn:hover { text-decoration: none; }
.btn:active { transform: translateY(1px); }
.btn-primary { background: var(--accent); color: #ffffff; border-color: var(--accent); }
.btn-primary:hover { background: var(--accent-hover); border-color: var(--accent-hover); }
.btn-outline { background: transparent; color: var(--accent); border-color: var(--border-strong); }
.btn-outline:hover { background: var(--accent-soft); border-color: var(--accent); }
.btn-ghost { background: transparent; color: var(--text-muted); border-color: transparent; }
.btn-ghost:hover { color: var(--text); }
.btn-block { display: block; width: 100%; text-align: center; }

/* Layout */
.container { max-width: 1140px; margin: 0 auto; padding: 0 28px; }
@media (max-width: 720px) { .container { padding: 0 18px; } }

section { padding: 88px 0; }
section.alt { background: var(--bg-alt); }
section .section-head { max-width: 720px; margin: 0 auto 48px; text-align: center; }
section .eyebrow {
  display: inline-block;
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 12px;
}
section .section-head h2 { margin-bottom: 12px; }
section .section-head p { font-size: 1.05rem; line-height: 1.6; }
@media (max-width: 720px) { section { padding: 60px 0; } section .section-head { margin-bottom: 36px; } }

/* Hero */
.hero { text-align: center; padding: 100px 0 64px; border-bottom: 1px solid var(--border); }
.hero h1 { max-width: 880px; margin: 0 auto 20px; }
.hero h1 em { font-style: italic; color: var(--accent); font-weight: 500; }
.hero .lede { max-width: 640px; margin: 0 auto 36px; font-size: 1.15rem; line-height: 1.55; color: var(--text-muted); }
.hero .cta-row { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
.hero .stats { display: flex; justify-content: center; gap: 56px; margin-top: 56px; flex-wrap: wrap; }
.hero .stat { text-align: center; }
.hero .stat .num {
  font-family: var(--serif);
  font-size: 1.85rem;
  font-weight: 600;
  color: var(--text);
  letter-spacing: -0.02em;
}
.hero .stat .label {
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--text-soft);
  margin-top: 4px;
}
@media (max-width: 720px) {
  .hero { padding: 60px 0 48px; }
  .hero .stats { gap: 28px; margin-top: 36px; }
}

/* Live count strip */
.live-strip { background: var(--surface); border-bottom: 1px solid var(--border); padding: 24px 0; }
.live-strip .container {
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 16px;
  flex-wrap: wrap;
}
.live-strip .label {
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--text-soft);
  font-weight: 600;
}
.live-strip .num { font-family: var(--mono); font-size: 1.15rem; font-weight: 500; color: var(--text); }
.live-strip .pulse {
  display: inline-block;
  width: 8px;
  height: 8px;
  background: var(--accent);
  border-radius: 50%;
  margin-right: 6px;
  vertical-align: middle;
  animation: pulse 2s ease-in-out infinite;
}
@keyframes pulse { 0%,100% { opacity: 1; } 50% { opacity: 0.35; } }

/* Who buys this */
.who-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
.who-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 26px 24px;
  text-align: left;
  transition: border-color 0.15s ease, transform 0.15s ease, box-shadow 0.15s ease;
}
.who-card:hover { border-color: var(--border-strong); transform: translateY(-2px); box-shadow: var(--shadow-md); }
.who-card .icon {
  width: 36px;
  height: 36px;
  border-radius: 8px;
  background: var(--accent-soft);
  color: var(--accent);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 16px;
}
.who-card .icon svg { width: 20px; height: 20px; stroke-width: 1.75; }
.who-card h3 { font-family: var(--sans); font-size: 1rem; font-weight: 600; margin-bottom: 6px; letter-spacing: -0.005em; }
.who-card p { font-size: 0.9rem; line-height: 1.55; }
@media (max-width: 900px) { .who-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .who-grid { grid-template-columns: 1fr; } }

/* Sample table — controls + dropdown-driven dynamic data */
.sample-controls { display: flex; flex-wrap: wrap; gap: 16px; justify-content: center; margin-bottom: 16px; }
.sample-label { display: flex; flex-direction: column; gap: 4px; min-width: 220px; }
.sample-label > span { font-size: 0.78rem; text-transform: uppercase; letter-spacing: 0.06em; color: var(--text-muted); font-weight: 600; }
.sample-label select {
  padding: 10px 12px; border: 1px solid var(--border-strong); border-radius: var(--radius-md);
  background: var(--surface); color: var(--text); font-size: 0.95rem; font-family: inherit;
  cursor: pointer; transition: border-color 0.15s;
}
.sample-label select:focus { outline: none; border-color: var(--accent); }
.sample-counter {
  text-align: center; padding: 14px 16px; margin-bottom: 16px;
  background: var(--accent-soft); border: 1px solid var(--border); border-radius: var(--radius-md);
  font-size: 1.04rem; color: var(--text);
}
.sample-counter-num { font-weight: 700; color: var(--accent); font-size: 1.3em; }
.sample-counter-sub { display: block; margin-top: 4px; font-size: 0.86rem; color: var(--text-muted); }
.sample-loading { text-align: center; color: var(--text-muted); padding: 32px !important; }
.sample-redaction-note { margin: 12px 0 0; font-size: 0.88rem; color: var(--text-muted); }
.who-card[data-persona] { cursor: pointer; transition: transform 0.15s, border-color 0.15s, box-shadow 0.15s; }
.who-card[data-persona]:hover { transform: translateY(-2px); border-color: var(--accent); box-shadow: 0 4px 16px rgba(0,0,0,0.06); }
.who-card[data-persona]:focus { outline: 2px solid var(--accent); outline-offset: 2px; }
.who-cta { margin: 12px 0 0 !important; font-size: 0.86rem; color: var(--accent); font-weight: 600; }
.source-card-coming { opacity: 0.78; }
.source-card-coming .vol { color: var(--text-muted); }
.badge-coming { display: inline-block; font-size: 0.62rem; padding: 2px 6px; margin-left: 6px; vertical-align: middle; background: var(--accent-soft); color: var(--accent); border-radius: 999px; font-weight: 600; letter-spacing: 0.04em; text-transform: uppercase; }

/* Sample table */
.sample-wrap { background: var(--surface); border: 1px solid var(--border); border-radius: var(--radius-lg); overflow: hidden; }
.sample-table { overflow-x: auto; }
table.leads {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.9rem;
  font-family: var(--sans);
}
table.leads thead th {
  background: var(--bg-alt);
  color: var(--text-soft);
  text-align: left;
  padding: 12px 18px;
  font-size: 0.74rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  border-bottom: 1px solid var(--border);
}
table.leads tbody td {
  padding: 13px 18px;
  border-bottom: 1px solid var(--border);
  color: var(--text);
  vertical-align: middle;
}
table.leads tbody tr:last-child td { border-bottom: 0; }
table.leads tbody tr:hover { background: var(--bg-alt); }
table.leads .business { font-weight: 600; }
table.leads .mono { font-family: var(--mono); font-size: 0.84rem; color: var(--text-muted); }
.badge {
  display: inline-block;
  padding: 3px 10px;
  border-radius: 12px;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  white-space: nowrap;
  background: var(--bg-alt);
  color: var(--text-muted);
  border: 1px solid var(--border-strong);
}
.b-home { background: #e8f0e8; color: #355e3b; border-color: #cde0cd; }
.b-food { background: #f6ecdc; color: #7c4f1a; border-color: #ead7b5; }
.b-pro  { background: #e6edf2; color: #2c4a6b; border-color: #c8d6e1; }
.b-health { background: #f5e3e6; color: #813743; border-color: #e0c1c5; }
.b-tech { background: #e8e4f0; color: #463c7a; border-color: #cdc5e0; }
.b-realestate { background: #e6efee; color: #2f5b54; border-color: #c4d8d4; }
.b-beauty { background: #f1e4ec; color: #8a3f63; border-color: #d8c1ce; }
.b-auto { background: #ecede9; color: #4d4f43; border-color: #c8cabe; }
.b-construct { background: #ede5d9; color: #5e4632; border-color: #d2c4ad; }
.b-retail { background: #e3e7ee; color: #2f4365; border-color: #c1c9d6; }
.sample-foot { padding: 16px 18px; border-top: 1px solid var(--border); text-align: center; font-size: 0.86rem; color: var(--text-muted); background: var(--bg-alt); }
.sample-foot a { font-weight: 600; }

/* Steps */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
.step { text-align: center; padding: 4px 12px; }
.step .num {
  font-family: var(--serif);
  font-weight: 600;
  font-size: 1.4rem;
  width: 44px;
  height: 44px;
  line-height: 44px;
  border-radius: 50%;
  background: var(--surface);
  color: var(--accent);
  border: 1px solid var(--border-strong);
  margin: 0 auto 16px;
}
.step h3 { font-family: var(--sans); font-size: 1rem; font-weight: 600; margin-bottom: 6px; letter-spacing: -0.005em; }
.step p { font-size: 0.9rem; line-height: 1.55; }
@media (max-width: 800px) { .steps { grid-template-columns: 1fr 1fr; gap: 28px; } }

/* Sources */
.source-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; max-width: 960px; margin: 0 auto; }
.source-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 22px 18px;
  text-align: center;
}
.source-card h3 { font-family: var(--sans); font-size: 0.95rem; font-weight: 600; color: var(--text-muted); margin-bottom: 6px; letter-spacing: 0.04em; text-transform: uppercase; }
.source-card .vol {
  font-family: var(--serif);
  font-size: 1.8rem;
  font-weight: 600;
  color: var(--text);
  letter-spacing: -0.02em;
  margin: 6px 0 4px;
}
.source-card p { font-size: 0.78rem; color: var(--text-soft); }
.source-note { text-align: center; color: var(--text-soft); margin-top: 24px; font-size: 0.86rem; }
@media (max-width: 720px) { .source-grid { grid-template-columns: repeat(2, 1fr); } }

/* Niches */
.niche-grid { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; max-width: 820px; margin: 0 auto; }
.niche-tag {
  background: var(--surface);
  border: 1px solid var(--border-strong);
  border-radius: 999px;
  padding: 8px 18px;
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--text);
}

/* Pricing */
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; align-items: stretch; }
.plan {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 32px 28px;
  display: flex;
  flex-direction: column;
}
.plan.featured {
  border-color: var(--accent);
  border-width: 2px;
  position: relative;
}
.plan.featured::before {
  content: "Recommended";
  position: absolute;
  top: -11px;
  left: 24px;
  background: var(--accent);
  color: #fff;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 6px;
}
.plan .name { font-family: var(--serif); font-size: 1.15rem; font-weight: 600; margin-bottom: 4px; }
.plan .price { font-family: var(--serif); font-size: 2.6rem; font-weight: 600; letter-spacing: -0.03em; color: var(--text); margin-bottom: 4px; }
.plan .price span { font-size: 0.95rem; color: var(--text-muted); font-weight: 400; font-family: var(--sans); }
.plan .desc { font-size: 0.9rem; color: var(--text-muted); margin-bottom: 22px; }
.plan ul { list-style: none; padding: 0; margin: 0 0 28px; flex-grow: 1; }
.plan ul li {
  padding: 7px 0;
  font-size: 0.92rem;
  color: var(--text);
  display: flex;
  gap: 10px;
  align-items: flex-start;
  line-height: 1.5;
}
.plan ul li svg {
  width: 16px; height: 16px; flex-shrink: 0; margin-top: 3px; color: var(--accent); stroke-width: 2.25;
}
@media (max-width: 900px) { .plans { grid-template-columns: 1fr; gap: 18px; } }

/* FAQ */
.faq { max-width: 820px; margin: 0 auto; }
.faq details {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  margin-bottom: 10px;
  overflow: hidden;
}
.faq details[open] { border-color: var(--border-strong); }
.faq summary {
  cursor: pointer;
  padding: 18px 22px;
  font-weight: 600;
  color: var(--text);
  list-style: none;
  position: relative;
  font-size: 1rem;
  user-select: none;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  position: absolute;
  right: 22px;
  top: 50%;
  transform: translateY(-50%);
  font-size: 1.4rem;
  color: var(--text-soft);
  font-weight: 400;
}
.faq details[open] summary::after { content: "−"; }
.faq .answer { padding: 0 22px 22px; color: var(--text-muted); font-size: 0.95rem; line-height: 1.65; }

/* CTA */
.cta-block { text-align: center; padding: 88px 0; background: var(--accent); color: #fff; }
.cta-block h2 { color: #fff; margin-bottom: 14px; }
.cta-block p { color: rgba(255,255,255,0.78); font-size: 1.05rem; margin-bottom: 28px; }
.cta-block .btn-primary { background: #fff; color: var(--accent); border-color: #fff; }
.cta-block .btn-primary:hover { background: var(--bg-alt); border-color: var(--bg-alt); }

/* Footer */
footer {
  padding: 56px 0 40px;
  border-top: 1px solid var(--border);
  background: var(--bg);
  font-size: 0.9rem;
  color: var(--text-muted);
}
footer .footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 32px; margin-bottom: 36px; }
footer .footer-grid h4 {
  font-family: var(--sans);
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--text-soft);
  margin-bottom: 14px;
}
footer .footer-grid ul { list-style: none; padding: 0; }
footer .footer-grid li { margin-bottom: 8px; }
footer .footer-grid a { color: var(--text-muted); }
footer .footer-grid a:hover { color: var(--text); text-decoration: none; }
footer .brand { font-family: var(--serif); font-size: 1.2rem; color: var(--text); margin-bottom: 10px; }
footer .brand .accent { color: var(--accent); font-style: italic; }
footer .tagline { font-size: 0.92rem; line-height: 1.55; max-width: 280px; }
footer .copyright {
  border-top: 1px solid var(--border);
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 0.85rem;
  color: var(--text-soft);
  flex-wrap: wrap;
  gap: 12px;
}
@media (max-width: 800px) { footer .footer-grid { grid-template-columns: 1fr 1fr; gap: 28px; } }
@media (max-width: 480px) { footer .footer-grid { grid-template-columns: 1fr; } }

/* Mini-page (success/select-states) */
.mini-page {
  max-width: 540px;
  margin: 64px auto;
  padding: 48px 32px;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
}
.mini-page h1 { font-size: 2rem; margin-bottom: 8px; }
.mini-page h1 em { color: var(--accent); font-style: italic; font-weight: 500; }
.mini-page p { color: var(--text-muted); font-size: 1rem; margin-bottom: 18px; }
.mini-page .note {
  background: var(--accent-soft);
  border: 1px solid var(--accent-soft);
  color: var(--text);
  border-radius: var(--radius);
  padding: 18px 20px;
  margin: 18px 0;
  font-size: 0.95rem;
  line-height: 1.65;
}
.mini-page .note strong { font-weight: 600; }
.mini-page .btn { display: inline-block; margin-top: 14px; }
.tier-info {
  background: var(--bg-alt);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 14px 18px;
  margin-bottom: 22px;
  font-size: 0.95rem;
  color: var(--text);
}
.tier-info strong { color: var(--accent); font-weight: 600; }
.states {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
  margin-bottom: 22px;
}
.state-option {
  background: var(--surface);
  border: 1.5px solid var(--border-strong);
  border-radius: var(--radius);
  padding: 14px 16px;
  cursor: pointer;
  transition: border-color 0.15s, background 0.15s;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.state-option:hover { border-color: var(--accent); }
.state-option.selected { border-color: var(--accent); background: var(--accent-soft); }
.state-option.disabled { opacity: 0.4; cursor: not-allowed; }
.state-name { font-weight: 600; font-size: 0.95rem; color: var(--text); }
.state-vol { font-size: 0.8rem; color: var(--text-soft); }
.error-msg { color: #c0392b; font-size: 0.88rem; margin-bottom: 14px; display: none; }

/* Blog */
.blog-hero { padding: 72px 0 32px; text-align: center; }
.blog-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); gap: 22px; padding-bottom: 80px; }
.blog-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 28px;
  display: flex;
  flex-direction: column;
  transition: border-color 0.15s ease, transform 0.15s ease, box-shadow 0.15s ease;
}
.blog-card:hover { border-color: var(--border-strong); transform: translateY(-2px); box-shadow: var(--shadow-md); text-decoration: none; }
.blog-card h2 { font-size: 1.25rem; margin-bottom: 10px; color: var(--text); }
.blog-card p { font-size: 0.93rem; line-height: 1.6; flex-grow: 1; }
.blog-card .meta { font-size: 0.8rem; color: var(--text-soft); margin-top: 14px; }

.post-page { max-width: 760px; margin: 0 auto; padding: 64px 28px 96px; }
.post-page h1 { font-size: 2.4rem; margin-bottom: 12px; line-height: 1.18; }
.post-page .post-meta { color: var(--text-soft); font-size: 0.9rem; margin-bottom: 32px; padding-bottom: 24px; border-bottom: 1px solid var(--border); }
.post-page h2 { font-size: 1.5rem; margin: 36px 0 12px; }
.post-page h3 { font-size: 1.15rem; margin: 26px 0 10px; }
.post-page p, .post-page li { color: var(--text); font-size: 1.02rem; line-height: 1.75; margin-bottom: 14px; }
.post-page ul, .post-page ol { padding-left: 24px; margin-bottom: 18px; }
.post-page blockquote {
  border-left: 3px solid var(--accent);
  padding: 6px 18px;
  margin: 18px 0;
  background: var(--bg-alt);
  border-radius: 4px;
  color: var(--text);
  font-style: italic;
}
.post-page code { background: var(--bg-alt); padding: 2px 6px; border-radius: 4px; font-size: 0.9em; font-family: var(--mono); }
.post-page .back { display: inline-block; color: var(--text-muted); font-size: 0.92rem; margin-bottom: 18px; }
.post-page .back:hover { color: var(--text); text-decoration: none; }